Search Engine Optimisation is a technique used to increase the visibility of your website in Search Engines. It’s an essential part of online marketing, and it can be done by using various techniques like Keyword Research, Meta Tags, Content Writing etc.


What Is SEO?

SEO stands for Search Engine Optimisation. This process involves optimising your site so that you get more traffic from the search engines. The main aim of this process is to make sure that your site appears on the first page when someone searches for something related to your business or products.

How Does SEO Work?

The basic idea behind SEO is to create content that will attract visitors to your site. When users visit your site, they are presented with many different aspects of your website. They may look at the title of the page, the description, images, videos or even other sites linked to yours. If these things match their interests, then they click on them and come back to your site.

If you have optimised your site correctly, you should be able to rank higher than your competitors.

Why Should You Do SEO?

There are several reasons why you should do SEO: –

Increase Traffic

By getting more traffic to your site, you will be increasing sales. More people visiting your site means more people are buying your product or service.

Improve Your Ranking

Higher rankings mean that you appear higher up on the list of results returned when someone types a keyword into the search bar. As a result, you will receive more clicks and therefore more sales.

Build Brand Awareness

Increasing brand awareness means that you will be seen as an authority within your niche. People will trust your opinion and buy your products because they know that you are reputable.

Get Links

Getting links from high-quality websites is another way to improve your ranking. A link from a highly ranked site will help boost your position in Google.

Help Grow Business

If you run a small business, you need all the exposure you can get. Having a solid presence on the internet will allow you to reach new customers who might not otherwise find you.

Create Social Media Presence

If you don’t already have a social media account, now is the time to start building one. Social Media Presence helps build relationships with potential clients and customers.

Save Time

With SEO, you won’t have to spend hours creating content. Instead, you can focus on growing your business.

Reach New Audiences

You can use SEO to target specific audiences. For example, if you sell children’s books, then you could target keywords relating to children. This would allow you to reach parents who are looking for information about kids.

Be Seen by Customers

If you sell products or services, it makes sense to advertise on the internet. It costs less to advertise on the web than it does in print publications.